TCS and ABN AMRO MeesPierson enhance the KLM Open 2025 experience
The KLM Open has been synonymous with international top-level golf in the Netherlands for over 100 years. Moreover, the tournament, part of the DP World Tour, has evolved over the past two decades into a frontrunner in fan engagement—with innovative concepts like Beat the Pro and Player Tracking. In 2025, this course will continue and strengthen: with ABN AMRO MeesPierson joining as partner of Beat the Pro and the return of Tata Consultancy Services (TCS) as technology partner, the tournament promises once again Great golf, good times.
Beat the Pro on Hole 11 at the KLM Open
Technology and top-level golf unite: TCS returns as partner of the KLM Open
Tata Consultancy Services (TCS) has renewed its commitment as an official partner of the tournament. The leading technology company, involved worldwide in major sporting events such as marathons and golf tournaments, thereby emphasizes the importance of sport, innovation, and social engagement.
Josu Devasia, Country Head Netherlands at TCS:
“At TCS, we believe in the power of sport to bring people together and inspire them. The KLM Open is a great example of how sport, innovation, and culture go hand in hand. We are proud to apply our technological expertise to elevate this iconic event to an even higher level. Together with our partners, we look forward to offering visitors and players an unforgettable experience.”
ABN AMRO MeesPierson Beat the Pro
Another remarkable development is that the popular Beat the Pro concept will this year be supported by ABN AMRO MeesPierson, which recently sharpened its positioning. The fan favorite receives a fresh impulse and will henceforth be presented as ‘ABN AMRO MeesPierson Beat the Pro’. Here, expertise and entrepreneurship come together across generations.
ABN AMRO MeesPierson Ralph Hendriks:
“Just as every individual is unique, so is every fortune. As a leading Private Bank, we offer exclusive financial services for wealthy individuals, entrepreneurs, and families. With initiatives like Beat the Pro, we have the opportunity to engage fans, visitors, and our clients in a unique way at the tournament—not only as spectators but also through active participation in this great event. This aligns well with our clients and our own ambitions, where entrepreneurship and expertise are key to supporting wealthy individuals and families at every stage of life.”
A tournament of experience and partnership
Sporting Tournament Director Daan Slooter is enthusiastic about the two strategic collaborations: “That TCS commits again for multiple years to the KLM Open shows the tournament remains attractive for the business market. Their technological know-how enriches the tournament experience in every way. Also, the partnership with ABN AMRO MeesPierson around Beat the Pro is a fitting collaboration. Together, we bring the joy of golf closer to the public—in short: Great golf, good times.”
